SEO For Website || SEO plan || What is SEO || How to do SEO

SEO For WebSite

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.


All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

Why does my website need SEO?

The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.




Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.


Search queries—the words that users type into the search box—carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.


Another excellent guide is Google’s “Search Engine Optimization Starter Guide.” This is a free PDF download that covers basic tips that Google provides to its own employees on how to get listed. You’ll find it here.





SEO Tools


1. Google Analytics.

2. Google Search Console

3. Moz

4. Google Keyword Planner

5. Screaming Frog’s SEO Spider Tool

6. Bing Webmaster Tools (BWT)

7. Builtwith

8. Web Developer Toolbar

9. Yoast SEO

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The 8-Step SEO Strategy


Step 1: Define Your Target Audience and Their Needs



Step 2: Categorized Keyword Research



Step 3: Finding Gaps and Opportunities



Step 4: Define Competitors



Step 5: Spying On (and Learning From) Your Competitors



Step 6: Customized SEO Strategy & Recommendations



Step 7: Must-have SEO Recommendations



Step 8: Prioritize and Summarize


Go Globly


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DHAVAL CHANDPARA
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